When newbies first set up shop on Amazon, they usually get too mesmerized by the opportunity of having nearly 250 million potential buyers for their products. It is necessary to not get too caught up in these stats and avoid Amazon selling pitfalls along with some common rookie mistakes that first-time seller on Amazon tend to make.
NOT Being Inactive When Your Product is Listed
Amazon is very particular about seller-buyer interaction on their website. If a seller is not responding to customer queries, requests and orders, their Amazon sales rank will suffer gravely. Amazon monitors merchant activity closely and if you feel you will be unable to respond to customers and will not ship out products for a given period of time, it is better to take your product offline for that specified period.
Bad Quality Images
According to tool experts at AMZ Insight, the image of your product is amongst the first things that the buyer is going to notice. Not only should the image be eye-catching, but it should also be in HD quality. Try to put up at least three to four images clicked from different angles to give the buyer a more comprehensive idea about the product.
Irrelevant Keywords Usage in the Title
Buyers tend to look for the products they want by typing in relevant keywords. If you do not include the relevant keywords in your listing and description, it is highly likely that the product gets lost in the plethora of other offerings by vendors selling similar goods. Therefore, use relevant keywords in your title and product descriptions, smartly.
Expensive Shipping Services
According to some conducted surveys state that expensive shipping services scare off buyers on Amazon. Having overpriced shipping costs may lead to very high sales in the short run but will eventually be the reason you are wiped off the face of Amazon. Moreover, it will also give you bad off-site reviews from angry customers who might not have used the product but are mad at the costly shipping.
Ignoring Your Competition
If you are selling on Amazon, you are undoubtedly well-acquainted with the tough competition in the marketplace. Amazon has over three million sellers and it is quite likely some are selling goods similar to yours. Study your competitor’s product pages, data, sales and customer feedback and try to figure out why you are lagging behind. Try to think of ways to make your amazon store, and offering unique and economical from theirs.
Not Studying Your Data
Data analytics is the future of the online marketplace. Amazon uses and studies data every day to make important strategic decisions. You can be sure of the fact that your competitors are using software to conduct different online market research on Amazon. So should you. Look for a reliable and efficient amazon sales rank tracker and market research tool that not only summarizes your data for you but also recommends a future course of action.
Since you are new to Amazon, it is easy to be a little daunted by the seeming complexity of it all. However, once you get used to the online marketplace, you will find that things that intimidated you are the most helpful in the long-run. Learn as you sell and in no time, you will see your sales graph heading up.