With 2017 only a month away, 2016 has proved to be a great year in terms of sales for Amazon sellers. With an overall boost of about 22%, 2016 achieved wonders for the online selling giant as reported by The Guardian.  In this post, we’ll look at the areas where Amazon sellers can apply filters to achieve much better results than before:

 

1) Search New Products on Amazon

Using a smart amazon market research tool would help you look for the best products with greater profit margins. Look for niche opportunities and add new products in your virtual store, to provide greater choices to the consumer and in turn achieve high-tier sales.

 

2) Formulate a Dynamic Price Strategy

Price tracking is an important aspect of selling your product online. Keep track of the prices on Amazon of the products that you would want to sell. Make a detailed analysis of the price trend followed by products similar in nature to the product which you sell. Don’t forget, Amazon is not only home to a thousand products on offer, but it is also a “virtual shopping mall” with thousands of sellers. Formulate an effective price strategy which beats that of your competitor and stand out victorious in this virtual championship of sales and market share.

 

3) Take Benefits of the FBA

Let Amazon bear the headache of stocking and shipping your product around the globe and you just focus on maintaining your product quality. FBA not only takes care of shipping, but also takes care of the customer relations in your place. The added advantage of FBA, is in addition to taking care of packaging and shipping, it also takes care of the customer care operations as well.

 

 4) Track Product Rating and Reviews

Product rankings and reviews tracking are vital when it comes to achieving high-tier sales on Amazon. As Amazon research suggests, the product reviews and ratings are also vital, when it comes to achieving higher product ranks.  With Amazon maintaining strict seller policies, this can actually lead to getting banned by Amazon. Let the quality of your service speak volumes for you and achieve genuine product ratings and reviews to achieve higher sales. Track reviews penned down for your product and interact with the customers who didn’t had a great experience with your product, assure their better services in the future and convert them into a 5 star ratings.

 

5) Optimized Product Descriptions

Use the help of keyword ideas generator to optimize product listing and achieve high Amazon rankings. Try finding the most relevant keywords, which are not only helpful in achieving high ranks, but also best describes your product as well. A difference in the product description and the actual product attributes might be fatal for your overall adventure on Amazon. Differences will be identified by customers, and negative reviews will flood in accompanied with a tsunami of returned sales as well. The title limit on Amazon is of 5000 characters, try adding as much keywords as you can to improve your Amazon SEO.

Matt Mikaelson
Marketing Executive at AMZ Insight

Matt Mikaelson is a Marketing Executive at AMZ Insight who trusts in the power of research. He specializes in data services, tech trends, marketing analysis and industry insight. It is his belief that data always tells a story, so he enjoys collecting marketing numbers, studying their impact on businesses and how they can be manipulated to market leadership visions. Matt is an expert in, and an enthusiastic student of, digital marketing, consumer behavior, content marketing, ecommerce, online marketplaces and market research.