According to a number of surveys, people have already begun shopping for presents from September (to avoid higher prices later on) and amongst the most popular categories, we have Toys & Games.

Needless to say, these trending products Amazon, are being eyed by buyers. If you’ll be selling in this category for the first time, here’s some advice from experienced Amazon entrepreneurs (taken from ‘Master Sellers’ from the Amazon Seller Forums).

Look for Products that Sold Well During the Year

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According to sellers on the Amazon Seller Forum, it’s best to look for products that have sold well throughout the year and stock up on those. This is because Amazon tends to promote these products heavily, often featuring them on the homepage.

October is the Worst Month

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When shopping season begins, don’t be disappointed if sales aren’t big during October. Generally, end of September is good while October is slow. After that, November brings in a lot of sales and this period continues till about the 16th of December. If you’re looking for a break, the week between Christmas and New Year is very slow.

Avoid Selling Used Toys

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Sellers have repeatedly stated that selling used toys is a huge risk you shouldn’t take. Since Amazon will almost always side with the customer, you may be duped into returning a toy in the exact same condition in which you sold it. Although collectible toys are okay, that’s also a very thin line to tread. So, avoid it as much as possible.

Be Prepared for January Returns

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Many sellers have also reported having to haul in (and often, finance) heavy returns during January. Most of the times, these are linked to a particular product that did exceedingly well during December sales. Essentially, there’s nothing wrong with the product – it’s just overhyped during shopping season and customers purchase it out of curiosity. When they realize they don’t need it, they return it. For this reason…

Stay Away From the Top 10 Amazon Bestsellers

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Come end-of-November, you’ll have a vague idea of the top 10 bestsellers on Amazon. These are usually the most overhyped products and they may generate huge sales for you, but they’ll also increase January returns. Also, these products have too much competition and you may not get as many sales (as a newbie seller of that product) as some of the old sellers. Avoid only the top 10 – 20, though.

October Stats to Qualify for Holiday Selling

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According to an email many sellers received, Amazon has set some bars to make sellers eligible during November-December. First up, their pre-fulfillment cancellation rate during October mustn’t be greater than 1.75%. The late shipment rate must be capped up at 4%, while the short-term order defect rate up until 1st of November mustn’t be more than 1%.

Don’t Neglect to Invest in a Research Tool for Amazon

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Sellers have also stated how important it is to keep on tracking rank on Amazon, along with sales, price and a number of other metrics so you can make adjustments during the period, accordingly. Therefore, invest in a tool that gives you all of that, and more. Do so before the season starts so you have a head start over competitors.

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Matt Mikaelson
Marketing Executive at AMZ Insight

Matt Mikaelson is a Marketing Executive at AMZ Insight who trusts in the power of research. He specializes in data services, tech trends, marketing analysis and industry insight. It is his belief that data always tells a story, so he enjoys collecting marketing numbers, studying their impact on businesses and how they can be manipulated to market leadership visions. Matt is an expert in, and an enthusiastic student of, digital marketing, consumer behavior, content marketing, ecommerce, online marketplaces and market research.