Importance of Amazon Product Ranking for Sellers


No one will deny the fact that, Google is the best search engine at present. With the science behind the rankings of the search results been identified and explored to the core, the science behind ranking results when a search is made still remains in the dark. The unexplored science here, is that of the largest products’ search platform, Amazon.

Product ranking is an important aspect of maximizing revenue on Amazon. But, as a seller survey suggests, most of the Amazon sellers don’t pay much heed towards this aspect of Amazon selling. Most sellers pay attention to enhancing their Google SEOs, while the truth is, a product searches made on Amazon are THREE TIMES more than those made on Google. Astonishing isn’t it?

Amazon product ranking algorithm is named A9, and as quoted by Amazon, the product which sells more ranks higher. But, aren’t the product rankings a key in achieving higher sales? This might blow your mind. Well, it might seem like chasing your own tail, but there are multiple aspects of this theory as well. Experts have worked hard and have invested a lot of time in decoding this mystery, but the relationship still remains unknown. However, to some extent the hard work has actually paid off. The route to a higher sales rank, is associated by experts with the reviews and ratings posted about a product and the searched keywords.

Product ranking is a major deciding factor for the number of sales you might achieve in a day. If your product appears on the 1st page of the results, 15-20 sales or clicks are estimated a day, but anything beyond page 1 means you’ll have to live with a niggling 5-6 orders per day.

Well, let’s just put the technical discussion on the side for a second, and wear an average customer’s glasses to have a look at the market from a consumer’s point of view. Every single individual in this world wants to get the maximum benefit out of their money. Let’s face this, selling crappy products won’t take you anywhere as far as Amazon selling is concerned. Competition is intense and customers have many choices. Try selling something of good quality that “actually sells”.

Coming back to the technical aspect, product reviews are important in generating sales. Track Amazon product reviews to create a cycle for your  growth. It must be noted that the discussion here is about product reviews not the seller feedback. Amazon tracking experts suggest, the more reviews and ratings a product has, more are the chances that it will get higher sales than similar products with lesser reviews and ratings, as psychology has proved that an average human being relies more on a representation made by a third party, rather than on the details mentioned by the seller himself. Hence, a higher sales would result in more people visiting and purchasing your product more, which would result in more product reviews and as a result more sales and a higher sales rank and the cycle will continue. Perfection personified, isn’t it?

Risha Jason
Risha Jason
Risha J. is an experienced data analyst who specializes in tech trends, business analysis and industry insight. As she believes that data always tells a story, she likes studying numbers, figuring out what they say about the relevant business and how the information can help business leaders take their visions forward. Risha takes a special interest in digital marketing, ecommerce, consumer behavior, online marketplaces and content marketing.