How to Optimize Product Listings on Amazon for Higher Ranks


In this post, we’ll go through the very basic guidelines for Amazon SEO that must be performed to optimize your listing’s to rank higher in search results. it’s not easy to rank high on Amazon! Amazon’s algorithm also checks how many sales a product generates and click through rate along with other important factors to improve the rankings. So, following guidelines are essential to start improving your listings.

KEYWORDS – The Basic Requirement

Your product’s ranking is based on the selection of the right keywords because it will only be shown in search results if the user search the same keywords. Next step in choosing a right set of keywords is placing those keywords in the right place.

Being a seller by ourselves, after extensive research on it, we know that keywords placed in the title field are the most important. Then comes the product description field to add targeted keywords. Keep in mind that repetition does not going to bring any positive impact to ranking so use more query based keywords. You can use Amazon Keywords idea tool for the best suggestions to add into your listings.

Optimize Title Text for Better Amazon SEO

While optimizing your product listings make sure that you keep in mind both information and sales element. Title is one of the most important fields to optimize and the keywords used help in ranking the product high enabling customers to get what they want.

It is recommended to mention the benefits not just the features in the title. For example instead of writing “made with faux leather” you can write “made with eco-friendly and long lasting faux leather” In this way you have not only added the keywords but also mentioned the benefits in an appropriate reading flow.

Include High-Quality Pictures

Next step is to add high-quality photos of your product because picture worth a thousand words. Photos with white or transparent background are highly attractive and the product should be displayed without models or extra objects. A high definition professionally taken photo makes it easy for viewers to see details and take buying decision. There should not be camera flashes or poor light and shadows in the photos. You can also show the features of the product in some photos by showing the use or different states of the item.

Competitive Pricing

Attractive pricing on Amazon is crucial to stay in the game, as it makes you competitive as well as improve your organic rank. Always keep an eye on the prices of competitors and third party products that are ranked well for your targeted keyword. It is a tough job to manually track the prices but with our Amazon product database research and tracking tool you can easily track Amazon pricing of your competitor’s products and adjust your prices to beat the competition.

 Amazon Negative Reviews Management

Reviews on your products have a vital importance for the potential customers to determine whether they should buy that product. If there are negative reviews on your product and you effectively respond to those customers, then it may decrease the negative reviews or turn them into positive in the best case.

To do this quickly and professionally, first you need to track reviews that you do with a negative reviews tracking tool. This can help you not only save your time but also make you quicker in responding to unhappy customers.

Ship Free with Amazon FBA

This is a great idea to improve your ranking when you ship free with Amazon FBA program. With the rising community of Amazon Prime members free shipping is a great way to sell more to these customers and often they receive shipment faster than other methods. It increases your sales and increase the probability of improvement in Amazon product ranking.