When you start selling on Amazon, you need to design a product page that immediately attracts customers and compels them to seriously consider buying your product. There are a few tips and tricks you can use to make sure you improve your Amazon ranking through the design of your page. Here’s what you can do.
Don’t Spam Your Title with Keywords
While it’s important to include keywords in the title of your product page, never try to cram your title with them. Use an Amazon keyword research tool to figure out which your most significant keywords are and blend them in with the title content. The keyword should not feel out of place but must help the rest of the content inform customers what the product is about.
Address Your Customers’ Needs
All of the content on the product page must address the needs of your customers by answering any questions they may have about your product. The title of your product is the first thing to reach them and must be relevant enough to prompt a click. The supporting content – descriptions and details, etc. – must answer the customers’ curiosity by answering any further questions they may have about your product.
Include Bullets in the Description
You should use bullets to shift customers’ focus towards the best parts of your product. Bullet points make easy-reading since they are simpler to skim through. They will tell customers if your product has what they are looking for. This technique basically works like a checklist, with the customers ticking off all the features that they want against the ones you’re offering.
Descriptions Should be Like Customer Experiences
The description of your product must tell customers what they will experience when they use the product. Describe what you have in store for your clients and make it so good that they’re charmed into buying from you. Important information about the company, remaining details about the product and anything else you want the clients to know must be included here.
Run Searches for Your Listing
Run searches for your own products on amazon from time-to-time. If you aren’t able to find your own product, no else will! The trick is to type in the exact same words the buyers would. These would most probably already be your keywords but if you’re in the right mindset, you might discover newer phrases to target. If you do, it doesn’t take long to update your product listings in your Amazon catalog.
Include ALL Keywords in Search Terms
When you are working on your product listing, you must remember to mention all the relevant keywords that you find using a reliable Amazon keyword tool. These are the words that will bring you customers to your product page. Again, the keywords must blend in with the rest of your content. Dumping keywords into everything will not bring you more sales.