Guide to Do Amazon Niche Research


Every Amazon seller wants to find the most profitable niche to start selling products. Products with high demand and limited competition allow you to make money fast. But the question is how to analyze a niche to find out whether or not it’s profitable. You can do it either manually – that will definitely require huge time investment or the other way around is to use an automatic tool to get this job done efficiently and swiftly. Our Amazon niche finder is one of our smart tools that will help you to begin your journey of Amazon research successfully.


How to do Niche Research

The Niche Analyzer tool in AMZ Insight is the result of months of research, data analysis, multiple algorithms and code logics. It will let you know how much sales can be generated in a niche and how difficult it will be for you to achieve a top rank in your desired niche.

Basically, you enter the keyword in to the tool to start analyzing. It will pull the data against the important keyword that you entered. You will get two most important stats along other useful data, sales volume and the number of reviews of top products in that particular niche. Take a look at the figure below.




The data that you get in the Amazon niche research is important to understand correctly. If you see high sales volume in the top products and relatively a low review count, let’s say less than 100 reviews of that product then this would be a best niche to start with. On the other hand if high review count pairs with the high sales volume then it’s difficult for you to rank your product high and it may be a less profitable niche for you. In this case you need to repeat the process in another niche. If you have already shortlisted several niches then definitely this tool will strategically help you to analyze the niches.


What to Do After Finding a Niche?

Now that you have found a suitable niche where you think you can achieve a top rank easily, it is suggested that set some products on tracking to further analyze the data. Add some suitable keywords to the products that you are tracking and keep an eye on the rank. You can do this all within the AMZ Insight. This way you can find which keywords are easy to rank on top position and which are difficult due to high competition. Now you can finally decide the niche to sell in and finalize the products that you would sell.


If you are thinking to start selling on Amazon or expanding your business on amazon to other niches you must try our Amazon niche product finder that will assist you to begin your research and help you find the best products to sell.

You may also setup your Amazon niche site in order to lure customers to your listings on the Amazon. From your site you can not only make money via affiliate products but also send customers to your listings and make more sales. Promote your Amazon products on your website and social media to boost sales. To learn more tips, tricks, guides and ideas subscribe to our blog.

Matt Mikaelson
Matt Mikaelson
Marketing Executive
Matt Mikaelson is a Marketing Executive at AMZ Insight who trusts in the power of research. He specializes in data services, tech trends, marketing analysis and industry insight. It is his belief that data always tells a story, so he enjoys collecting marketing numbers, studying their impact on businesses and how they can be manipulated to market leadership visions. Matt is an expert in, and an enthusiastic student of, digital marketing, consumer behavior, content marketing, ecommerce, online marketplaces and market research.