Checklist of Amazon Dos and Don’ts for the Holiday Season

It’s the most wonderful time of the year – the holiday season is upon is and since this is the busiest shopping period of the year in many countries, you can rest assured the competition will be tough.

To help you stand out from the crowd during this time, we’ve got some holiday tips and tricks for you to follow. Here are the dos and don’ts of Amazon selling during the holiday season.

The Dos of Amazon Holiday selling

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  • Start a countdown on your social media pages and personal website (if you have one) to the shopping season.
  • Holiday bundles should be added ASAP. They’re going to be huge come December.
  • Register for last-minute shipping options which Amazon is sure to provide to late-shoppers during Christmas.
  • Returns will be huge, too. Make sure you prominently display your Returns Policy on your product listing.
  • Continue to build up your email list so that a healthy number of potential customers are listed before the holidays.
  • Offer promotions on larger purchases to encourage shoppers to shop more.
  • Give away a certain amount of your earnings to charity and use this for PR (for e.g. “On every $10 purchase, $2 go to so-and-so charity).
  • Share holidays codes and discounts on all you social media accounts, this will really drive sales.
  • Many influential bloggers are going to upload gift guides. Contact these influentials and see if you can get on their gift guides.
  • Remember to amp up your SEO by registering for Amazon research tool AMZInsight’s V 2.0 for a better knowledge of the market before the holidays.
  • Update your listing with holiday-related keywords throughout the page, by using Amazon keyword generation on the tool.
  • Finally, invest heavily in onsite and offsite PPC and other marketing campaigns.

The Don’ts of Amazon Holiday Selling

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  • Avoid going overboard with inventory. Yes, you need to stock up well but don’t buy so much that you’re stuck with inventory that isn’t selling.
  • Don’t ignore Google advertising. Yes, Amazon is the zone you should be going for but Google can bring in people, too.
  • If you’re planning to hire new staff; maintain balance. Remember, you’re going to have to get rid of them in 2017.
  • Don’t use bland language in your adverts. Your core purpose should be to create urgency.
  • Don’t forget to update landing pages to make them consistent with the new ads you’ve paid for.
  • Don’t procrastinate. December may seem a long time off now but if you’re not well-prepared, you’ll miss out on major sales.
  • Don’t go for the same holiday products that you had last year. Conduct some product research and source something unique and different.
  • Don’t wait for Black Friday/Cyber Monday. Yes, they drive a lot of sales but the truth is; holiday shopping begins way before for many customers.
  • Don’t sell low-performing products during the holiday season. Instead, make room for something new and interesting.
  • A little overpricing during November-December is okay, a lot of it will only make it easier for your competitors.
  • Don’t neglect to sign up for Amazon’s FBA service during the holidays. It’ll make your life much easier.
  • Finally, don’t forget to go for amazon sales tracking this holiday season to see if what you’ve done has paid off.


Matt Mikaelson
Matt Mikaelson
Marketing Executive at AMZ Insight
Matt Mikaelson is a Marketing Executive at AMZ Insight who trusts in the power of research. He specializes in data services, tech trends, marketing analysis and industry insight. It is his belief that data always tells a story, so he enjoys collecting marketing numbers, studying their impact on businesses and how they can be manipulated to market leadership visions. Matt is an expert in, and an enthusiastic student of, digital marketing, consumer behavior, content marketing, ecommerce, online marketplaces and market research.