Checklist of Amazon Do’s and Don’ts for New Sellers


Looking to enter the Amazon selling space but don’t know what works and what doesn’t?

Here’s a checklist of things you must and must not do if you want to achieve lasting success on the Amazon Marketplace. These instructions apply to all Amazon marketplaces, including UK, USA, Canada and Australia.

The Do’s of Selling on Amazon

  • Look for a product that’s lightweight and cheap.
  • Register on Amazon and make a listing as soon as possible.
  • Subscribe to AMZ Insight to discover keywords relevant to your product and audience, both.
  • Include your keywords in your listing’s title, details and description.
  • Optimize your listing in accordance with Amazon’s search algorithm.
  • You must describe your product’s condition truthfully.
  • Be proactive at customer services as that’s an essential component on Amazon.
  • Keep an eye out for competitors and make sure you constantly follow what they’re up to – be it new products or new marketing campaigns.
  • Take Amazon’s time limits seriously – process orders and ship your products as soon as possible and certainly within the given time limit, at most.
  • Yes, customers are checking on their parcel. So keep updating tracking information.
  • Manage and monitor your reviews and ratings actively.
  • Follow up with customers who haven’t left positive reviews and ask them what went wrong.
  • Don’t hesitate to issue refunds when you know you’re in the wrong (and sometimes, when you’re not) – it creates good will.
  • Keep looking at your dashboard at intervals to stay up-to-date with your selling.
  • Grow an international presence as soon as possible.
  • Try to sell goods under a private label to make more sales.
  • Do sign up with Fulfillment by Amazon as soon as possible – it’s cheaper, easier and allows you to concentrate on business growth.

The Don’ts of Selling on Amazon

  • Don’t just list a single product but begin by at least 10 -15 products, according to your budget.
  • Don’t make all these products similar – they can be within the same niche but essentially, different.
  • Don’t sell products that are heavy or cost a ton to ship.
  • Try not to enter product categories that are already full of other sellers.
  • Don’t lie to Amazon – don’t provide fake papers, legal documentation or identity – because if they find out, they’ll shut you down and might sue you.
  • Don’t break any Amazon rules and diligently follow their guidelines.
  • In your Amazon business name, don’t use “.com, .biz, .in, .org etc.
  • Don’t sell restricted items without an explicit permission from Amazon.
  • Don’t try to do everything on your own – you need help with things like market research, inventory management and general assistance. So, outsource when you can.
  • Don’t be intimidated by the bigger brands coming to your niche – unless it’s Amazon, of course.
  • Don’t turn a blind eye to customer issues; Amazon won’t.
  • Don’t put up SD pictures for your products – HD is the way to go.
  • Don’t go for paid reviews – Amazon’s already sued many sellers for doing that.
  • Avoid selling your Amazon product anywhere but on Amazon – it’s against policy.
  • Don’t forget to change your product’s status to out-of-stock when it isn’t available.
  • Don’t neglect your offsite marketing – social media websites can bring in a lot of revenue.
  • Never stop caring about customers.


Risha Jason
Risha Jason
Risha J. is an experienced data analyst who specializes in tech trends, business analysis and industry insight. As she believes that data always tells a story, she likes studying numbers, figuring out what they say about the relevant business and how the information can help business leaders take their visions forward. Risha takes a special interest in digital marketing, ecommerce, consumer behavior, online marketplaces and content marketing.