Let’s admit this, Amazon is a giant in the game of online marketplaces. During the next five years, the estimated growth in Amazon’s revenue is expected to be about 33.64%. But, making this estimate a reality won’t be an easy task at hand.

Selling on Amazon is a completely different adventure. While there a lot of Amazon tracking software available to aid the sellers, get better returns on their investments, a question might arise, especially if you’re a beginner looking to kick start your selling career on Amazon, that “Does an Amazon tracking software really help in selling more?” In this blog, we’ll look at the points where having an Amazon tracking tool can lend you a helping hand in achieving more on Amazon:-

Keyword Analysis Significance In Amazon Product Listing

Suppose you’re operating an outlet, a four-bricked physical outlet and offer a variety of products of different nature as well as a number of products of the same nature. The choice made by you when a product is asked for by a customer will be based on the words used by the customer to ask for the product. Such words are known as keywords.

Applying the above-mentioned example to an Amazon selling scenario, the keywords placed by a customer in order to search a product, determine the ranking where the product shall be placed when a search is made. With the number of products of different as well as similar nature are on offer and with the customer base, it is near to impossible to actually keep track of keyword rankings as well as generating keyword ideas.

A SMART Amazon keyword tool and an Amazon keyword generator, is the superhero you need, to rescue you from this muddle. Keywords not only improve your product rankings but also makes prominent, since it’s much more visible to the masses than before.

Reviews, Ratings, Feedback and An Ameliorated Customer Care

Amazon values its customers at the highest level. When it comes to managing the reviews and ratings posted about a product, it can get hectic at times. Customer survey suggests that customers rely more on customer reviews as compared to the product description.

The importance of product reviews, ratings and seller’s feedback is reflected by the fact the product rankings when a search is made for a product, is influenced by the reviews and ratings posted about the product. Managing reviews can be strenuous. It can actually divert your attention from the actual dynamics of the business. Using an Amazon tracker that manages reviews and ratings can help you improve product quality and help you strategize your business to beat competition.

Identification of negative reviews is more important than positive reviews. Negative points help you achieve better, since they push you to improve the quality of your product. While thousand of reviews and ratings might get posted about a product, identification of negative reviews in such lots can be back-breaking. Using a review analyzer which highlights negative reviews will help you out in such situations.

Significance of Product Tracking and An Explicit Product Scrutiny

For someone looking to cement his feet in the Amazon selling arena, product tracking is as important as the product itself. Amazon product tracking is a detailed overview of the product and competition. It is the deciding factor whether it is viable enough to sell this product or not.

Amazon is a competitive market. If you’re a seller on Amazon keeping track of product’s ranking and competition manually can be challenging. Especially during seasonal sales, prices fluctuate within a matter of hours and so does the rank. Amazon rank tracker that also track prices will help you to continuously track and adjust your prices for steady ranking. If you’re not properly planned you’ve actually properly planned to fall straight on your face.

 

Matt Mikaelson
Marketing Executive at AMZ Insight

Matt Mikaelson is a Marketing Executive at AMZ Insight who trusts in the power of research. He specializes in data services, tech trends, marketing analysis and industry insight. It is his belief that data always tells a story, so he enjoys collecting marketing numbers, studying their impact on businesses and how they can be manipulated to market leadership visions. Matt is an expert in, and an enthusiastic student of, digital marketing, consumer behavior, content marketing, ecommerce, online marketplaces and market research.