Amazon’s Launchpad Helps New Sellers with Innovative Ideas


Have a killer idea for a new Amazon startup business but don’t know how to begin? Don’t worry, with Amazon’s Launchpad, you’re in safe hands. Amazon claims that Launchpad is designed to help new sellers “launch, market and distribute their products.”

What Does Amazon Launchpad Do?

The idea is not new. Other Marketplaces (like Shopify) and websites (like Kickstarter) have already done similar things. However, with Launchpad, not only will you be helped by the biggest ecommerce retailer there is, you will also use Amazon for a number of other things. These include setting up a storefront, customizable product listing pages, marketing help, managing your stock and an easy onboarding process. Basically, they’ll get you through the initial phase of selling via Amazon.

Why Amazon Sellers are Better Off

Despite the fact that other ecommerce websites have already done something similar to this product, Amazon will be a whole lot better for startups. This is because the firm has a customer base in millions.

Amazon also provides easy fulfillment services that open entrepreneur’s access to numerous customers all over the world, saving you a lot of money you would’ve otherwise spent on marketing. The firm also spends a lot on Amazon research tools to help new sellers study data. Startups that begin through Launchpad also get an invitation to the only legal incentive based review system; Amazon Vine.

The Risks

While it’s great for startups to have access to shipping routes, storage facilities and a robust customer-care center, it’s also true that you will lose a lot of control over your company.

Amazon is a notoriously secretive company, with executives only releasing the figures that they absolutely have to. However, it is true that while Amazon is a third-party company, they are incredibly good at their job. If you outsource shipping and customer service to them, they’ll do a great job.

Partnerships for Amazon Launchpad

Amazon has brought on numerous crowd funding companies that co-run the initiative. These include venture capital programs like Y Combinator, Indiegogo and CircleUp who are invited to send startups they fund to Amazon, to help them sell.

Amazon’s Dedication to Startups

Amazon is particularly enthusiastic about getting more and more sellers on Amazon, to ensure their marketplace continues to grow. They have made such initiatives all over the world, especially in India, with the chai cart and taktal initiatives bringing on a truckload of sellers to the Marketplace.

Currently, there are over 4000 products listed on Launchpad, with more and more sellers aiming to get onboard from partnership companies, every day.

If you have an idea you’d like to share with the world, approach Amazon and get started with your business.

Matt Mikaelson
Matt Mikaelson
Marketing Executive
Matt Mikaelson is a Marketing Executive at AMZ Insight who trusts in the power of research. He specializes in data services, tech trends, marketing analysis and industry insight. It is his belief that data always tells a story, so he enjoys collecting marketing numbers, studying their impact on businesses and how they can be manipulated to market leadership visions. Matt is an expert in, and an enthusiastic student of, digital marketing, consumer behavior, content marketing, ecommerce, online marketplaces and market research.