Let’s start with quick definition of amazon sales rank. It is the rank of each product by sales on Amazon. Here’s how Amazon describe it, the lower the sales rank number, the higher the sales of that item. Amazon calculate it based on the sales of an item and update it hourly, it also reflect the recent and historical sales of the item. Amazon sales rank calculator tool can help you to keep a check on the sales rank of the competitors so that you can also work to increase Amazon sales rank of your own listings.
Sellers tend to misunderstand the sales rank more often than any other number when selling on Amazon. What is a good Amazon sales rank? What’s the meaning of a zero sales rank? What to do with the sub-categories sales rank? All these questions make it quite a confusing number especially for the new sellers.
Although sales rank lets you understand how well a product is selling but it does not always tell you how popular that item is among other items of the same category. When an item is really selling well in any category then its rank in that category is more than parent category and it is called category sales rank. Every item has a sales rank in few categories where it has high rank as compared to other products in that category. As in parent category sales rank, these sub-category ranks are also based on sales of that item. It is recommended to use an automated Amazon sales rank checker that can assist you in estimating the BSR in all main and sub category levels.
Why do you need Amazon sales rank calculator?
As we know it is being updated every hour by Amazon, so does it really make sense to track the sales rank?
Sales rank varies largely when a seller starts marketing of its product and give it a big push. Say for instance that a new gadget is featured on TechCrunch and the very next week it is mentioned on Mashable. Now, if the seller is tracking the sales rank history of that item then he can easily find out which of these sites helped in improving the rank during the days immediately after the product was featured. This information can be very useful for the future marketing plans. By looking at the trends you can also estimate the sales rank of the product at a particular time of the year or during a promotion.
Sales rank tracking is essential as we know it jumps back and forth continuously. When you as a seller tracking the historical data, you can predict what marketing campaigns bring in more sales in future and at what time of the year. Similarly when running Amazon advertising campaign or social media marketing campaign, it will be very easy to find which campaigns and channels have helped in increasing the sales rank.
Amazon sales rank plays an important role in the overall ranking and sales of the item listing, therefore for a better understanding read the list of below attributes:
- Sales rank is always changing number and does not remain constant
- Future sales performance of product can not be predicted on the basis of its BSR
- Low ranked products can easily be underestimated in the off season
- Sales rank is directly proportionate with the number of Amazon reviews and ratings
- BSR number is inversely proportionate with the rank i.e. higher the number lower(better) the rank
Related Article: Amazon Sales Rank – All that you need to know about
How to Track Sales Rank with Amazon Sales Rank Checker?
AMZ Insight’s Amazon BSR tool will let you track the BSR history of your products regularly. It has taken the hard work out of the manual tracking. All you need to do is sign up and start adding your products to the tool. It will start tracking the sales rank of your products several times a day. After a couple of days the graph line drawn based on the available data will start showing you the trends of the product’s sales rank. Take a look at the below image to have the idea how a typical sales rank graph line will look like.
You can roll over the data points spread across the graph to see the values in parent and sub-categories. You can easily understand when your products performed well with the dropping number and when the sales were low with higher values of sales rank (remember; lower the number, higher the rank).
How to effectively use the Amazon Sales Rank Calculator
Amazon Sales rank calculator that is built-in the Amazon product tracker gives you the rank numbers. Now you need to know how to use these numbers and when to use them to take your product sales to the next level.
In the following scenarios this calculation can be helpful:
Keywords research for your product
While researching the best Amazon keywords for your product listing, this calculator can help you to find out what keywords your competitor is using when the listing has good sales rank. You can simply use their keywords in the keywords research tool to generate more suggestions of profitable keywords.
Monitor Other Seller’s Activities
Amazon is very competitive marketplace and some new sellers making false claims on social media to sell more. I believe most of us have heard such claims…“yeah this product comes with lifetime money back guarantee” or “this phone cover is unbreakable” or something along those lines.
When you add the ASIN of their item in the sales rank monitor, you’ll be able to understand what social media or off Amazon activities are improving their rank. Keep in mind, the rank number is updated frequently.
Set Sales Rank Goals
With the Amazon sales rank tracker you can also see the number of estimated sales of the product. This can really make a difference for seller to set the daily sales goal. As a seller you can have the better understanding of how many sales are achievable at a given sales rank, instead of having an imaginary number.
Once you have started collecting the historical sales rank data, you can use it for analysis. The real purpose is to put your efforts to improve the rank of your products. As the name suggests, you can increase sales rank by increasing sales. To increase Amazon sales, there are several free and paid marketing tools including Amazon ads, lightning deals, coupons, Amazon product video and more. You also need to optimize your listing for your target keywords to improve amazon sales and ultimately improve the sales rank. With the efforts of increasing sales you indirectly increase the sales rank that in return further boost your sales as both are interdependent.