Being an Amazon seller, requires you to have a know-how of some of the technical stuff relating to the science and chemistry taking place behind this gigantic virtual marketplace. While operating in a bricked four walled outlet, you have the liberty and physical presence to influence your customer but selling on Amazon has its own perks.
One of these perks are the Amazon Sales Ranks. Experts at AMZ Insight have always maintained a clear stance on how a product’s sales rank, plays in important part in determining the performance of a product. In addition to that, it is also sometimes attributed that that increased sales and revenue and the product sales rank are directly proportional to each other. While quite a number of theories revolve around relating to the role of Amazon Sales Ranks in a seller’s performance, following are some attributes of Amazon Sales Ranks which every Amazon seller should be aware of:-
1) A Product’s Sales Rank Never Stays Constant
While most of the Amazon sellers are not technical junkies, the algorithm which ranks products on Amazon named A9, has got the whole online marketplace fraternity talking about it. All because of the factors which it uses to rank a product higher on Amazon. While Amazon has always played it safe and never revealed the actual factors behind, but they did went on-board to say that a sales rank is mainly influenced by the number of sales earned by the product itself. In simple terms, “a product which sells more, ranks higher”. But, don’t people look to improve their sales ranks, only so that their product becomes more visible and more saleable? Mind=Blown.
2) A Sales Rank is NOT a Future Performance Predictor
A perception exists in some of the Amazon sellers, that a product which ranks higher must be a great seller and can be a safe bet to place. While that perception is wrong by a pretty long margin, Amazon sales ranks can never predict what would actually be the fate of the product in the market. What if a product ranked higher was just old enough and now a budding, upgraded or cheaper product of similar nature has hit the market and has just started cementing its position? You never know, you simply never know.
3) Never Underestimate A Low Ranked Product
Sales rank analysis are really important especially if you’re a beginner or you’re planning to add more products to your portfolio. Underestimating a product’s performance solely on the base of its sales rank, can simply be deadly. This is an important factor, especially in the last quarter sales. Season focused products can really con you with their sales ranks. At the start of the favorable season, this product (season oriented that is) will touch it through, however, as soon as season comes to its full flow, this product will really stand out the victorious.
4) More Reviews and Ratings=Higher Product Ranks
The above-mentioned equation is simple, yet very important. Analyzing the product reviews with product rankings is really important. Product reviews and ratings can simply be termed as indirect marketing. Most of the purchasers are influenced by the product reviews and ratings posted about a product, more importantly, a product with more product reviews and ratings is likely to sustain more as compared to a product with lower ratings and reviews.
5) External Traffic Can Help You Achieve More
This is where Super URLs come into play. Super URLs divert the external traffic directly to your product page, making Amazon think that the click through is made through their channel, meaning a sale is made through Amazon, and thus would result in the product rank to increase. Simple yet effective.
As a seller you need to continuously keep an eye on the sales rank of your listings and to predict the competitors’ sales rank you can use Amazon sales rank estimator that will track the sales rank and the graphical trend will help you understand the downward or upward trends. Based on that information you can make necessary changes in your strategy to counter the competition well ahead of time.