Amazon reviews tracking is very important for the sellers who want to focus on customer satisfaction. Because almost 80% of the customers read reviews before making a buying decision. If you are selling wide range of products, every day you must be getting several reviews including the negative feedback by the customers. It is very hard to go through all the reviews every day. Imagine that you have a dashboard where you or your team can easily track all reviews. That’s right Amazon review checker is the tool you’re thinking about!
Reviews and ratings do play a great role when it comes to the performance of a particular product. Sellers only speak and write all the good about their product in an effort to make sure that they discredit the substitutes. Sometimes they go too far that their products eventually emerge out the victorious (even though the substitutes are much cheaper or even better as well). Who would judge a product better than someone who has already used or purchased that product? That experience, simply in writing, is known as product review or customer feedback.
Reviews Tracking with Amazon Review Checker?
Customer satisfaction is the key to sell on Amazon. Only happy customers will leave the positive feedback of your listing and it will serve as a word of mouth marketing for the potential customers. What about the unhappy customers who left the negative feedback and rating? Amazon is a big marketplace so there can be funny reviews, honest reviews, paid reviews and negative reviews. Negative review is the one that have 3 stars or less rating. It will drop your overall rating and leave a bad impact on potential customers and ultimately you will lose sales and ranking.
Now if you are tracking the negative reviews with Amazon review checker then you can easily manage to fix them. Contact your customers and help them to resolve any issue with the product. This can lead the customers to delete their negative feedback. In the best case they may convert it to a positive one which is highly unlikely to happen otherwise. Critical reviews tracking is easy with AMZ Insight Amazon review checker tool. Simply add the products and turn on reviews tracking.
Amazon is famous for its “customer preferential” treatment. As per reports, a failure to address a customer’s query within a period of 2 weeks can even lead you to get banned on Amazon. An analysis of the Amazon ranking algorithm has suggested that reviews and ratings posted about a particular product, also play a role in getting a product rank higher. In addition to that reviews and ratings are a mirror of a product’s performance. Mainly, the number of positive reviews posted about a product are a predictor of its performance (only if the seller emphasizes on maintaining quality).
Furthermore, if you’re a seller struggling to make your mark, tracking of your competitor’s reviews can make you aware of those little golden secrets which are actually taking away sales from you. And through that you can actually look to model your product accordingly. In short terms, you’ll actually get aware of what the consumer actually expects and wants.
Amazon Reviews as Indirect Marketing Tool
The beauty of online selling is the physical absence of the seller. Which means that the consumer is free to decide and the chances of getting influenced are almost zero. Hence, from an online seller’s point of view positive reviews or simply reviews can be termed as “indirect marketing tool” of your product.
Reviews make a consumer more confident about the product they are looking to purchase. Positive Amazon customer reviews can help you achieve wonders, on the contrary, a negative one can brutally affect your sales. Just like the atom bombs did to Hiroshima and Nagasaki. Amazon negative reviews can be more critical especially if you’re a seller of technological merchandise. As an online survey suggests that 97% of the buyers look for product reviews before making an online purchase of a gadget or any other technological product. This is what customer satisfaction can do to you.
How to Track Amazon Reviews?
If you are looking to track your customers’ feedback as it appears on your product’s reviews page AMZ Insight is the right tool to get this job done efficiently. Our built-in Amazon reviews tracker will take this labor intensive work out of your “to do list”. You will get email alerts for the negative reviews as they are posted on your listing page. Once the product is added, all you have to do is to turn on the critical reviews tracking of the product with just one click.
Our incredibly intelligent Amazon review checker will automatically bring only the negative feedback with author’s name and rating so you don’t have to find them manually. You just have to contact the reviewers from your Seller Central dashboard and resolve their problems.
Now a question might arise, how do we get every customer to review our product?
Following is the list of few options:
Be Honest About What You’re Selling
Selling on Amazon doesn’t provide the freedom to the consumer to physically inspect a product. It is also difficult for customers to understand the quality. Being honest about the product will not only help you minimize sales returns but also decrease negative reviews. Amazon reviews tracking suggests that most of the negative reviews posted about a product are mainly because of the difference between the actual attributes and the ones mentioned in listing copy.
Interact With Customers
Customers who like or follow your brand page on social media then you should always interact with them. They already love what you’re selling then why not translate that love into reviews?
Find Similar Product Reviewers
To get Amazon reviews find product reviewers within the Amazon niche of your product. This will help you in getting more reviews for your product. It’s also a great way of reaching out to a greater audience via the bloggers and video reviewers.
What to Do Now?
Now you know the importance of Amazon reviews tracking and how easy it is to track with Amazon review checker software. It’s your turn to boost your online business by focusing on product reviews as a conversion tool. Start tracking the feedback and improve your customer satisfaction level to give a tough time to your competitors. This is the only way you can survive in this ever evolving and highly competitive marketplace.
Let your customers know that you care about their feedback and willing to help them out. Improve your rating and sales by signing up now and start tracking your products and reviews. We have several packages to choose from according to your needs. You can also try us absolutely free for 10-days to understand the actual value addition of AMZ Insight to your Amazon business.