At AMZ Insight product tracking is one of the major tools to track and keep the historical data of the product. It also includes the buy box tracking feature of the products that are set on tracking. Before we get in to the details of how Amazon buy box tracker works lets understand, what is buy box and how it works.
What is Amazon Buy Box?
According to Amazon, “the Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts.”
Most of the products on Amazon have multiple sellers and thus offer many buying options. All the sellers have to compete to win the Buy Box for the same product. At the time, a buyer clicks on “Add to cart”, the seller in the Buy Box at that time makes the sale. Here’s one important thing to note is that you have to be Buy box eligible seller in order to win it. As a seller, your eligibility depends totally on your performance, this helps Amazon to enhance shopping experience for its customers.
The Buy Box algorithm takes many variables into consideration including the price, rating, shipping type while analyzing the offers. Then the best offer gets the most chances to win the Buy Box, although it rotates the sellers every time.
Amazon Buy Box Tracker
As a seller you may want to track the Buy Box in order to stay updated with the current price. AMZ Insight’s Buy Box price tracker lets you keep a track of the price history so you can adjust your price accordingly. Price trend line shows you how the price is going up and down at different times of the days, weeks and month. Our Buy Box module also list all the offers, their rank and price. This will help you to formulate your price strategy according to the top sellers of the same item.
Our tracker continuously tracks the Buy Box of required products several times a day to collect multiple data points. A full set of data puts several things in front of your eyes such as the seller detected in the Buy Box, your seller rank, current price, minimum and maximum price, etc. Take a look at the below image to understand the important data that you would collect.
When you select any product from the list there’s more detailed data displayed related to that product. You get to see the total sellers of the item being tracked and which one was detected in the Buy Box. We also show you the prices of all sellers. Below image will show you how this information is displayed to the users.
Buy Box Amazon tracker get all these important stats to assist you to keep up with the competition when it comes to understand how to price products on Amazon? Soon, you will be able to know how many times you won the Buy Box or the frequency of winning the Buy Box for all your listings. Not only this, you will also get this information about the other sellers of same products and you may also track competitor’s items and their frequency of winning the Buy Box.
Check out other features of AMZ Insight Amazon product tracking tool and sign up for the Free Trial in order to test it for yourself.