Selling on Amazon is a lot of fun and when you’re making a lot of money every day, you just fall into a routine and tend to overlook some simple realities about the marketplace. With this blog post, we want to remind you of some elementary things the average amazon seller must know.
You Can’t Do it All on Your Own
No matter how experienced you are as a seller, you will always need help with data analytics. There’s just too much data for you to deal with single-handedly. This is where AMZ Insight comes in:
- Keyword and Product Research: The product and keyword research lets you find items to sell, analyze their performance and make educated future decisions.
- Tracking Features: Follow your and competitor’s products and spy on their historical trends, data variations and price changes.
‘Contact Us’ Can Result in Sales
Even though amazon provides you with an option to communicate with your customers, many sellers have their own website where they like to communicate with customers in other ways.
- Information Must Work: The information you provide must actually have an active response system. It isn’t necessary that a customer comes across your product directly via amazon.
- Live Chat: An option to live chat will attract more customers because it gives them immediate gratification. The sooner you eliminate their hesitation, the sooner they pay you.
All the Onsite Links
Over time, you might have accumulated a number of different links on your website, especially on your blog. Probability states that some of those links are dysfunctional. Here’s what to do:
- Check it all: Go through your entire website with a fine comb and make sure every single link is redirecting its customers to a working page.
- Social Media Buttons: You probably put up your social media links when you first launched your website. Keep checking them to ensure they still work.
The Forces of Supply and Demand
Even though Amazon does not operate as your average brick-and-mortar store, it is highly influenced by the same forces that affect the average physical shop.
- Supply: As an amazon seller, you are purchasing goods from a place where the supply is in excess and resultantly, prices are cheap.
- Demand: Similarly, you are selling in a place where the supply of the product is relatively lesser and the demand in this area is more, increasing the price.
You’re not the Only Stakeholder
On places like Reddit, sellers often complain that Amazon doesn’t consider what sellers want before making decisions. This is because they have to think about what a million other people (aka stakeholders) want:
- Customers: Amazon’s main concern is to make life better for their customers and that, ultimately, will only influence sellers by giving them higher sales.
- The Future: Jeff Bezos has repeatedly claimed that he’s only concerned about ensuring Amazon’s stability in the long-run. A lot of what he does might seem unnecessary today, but proves smarter in the longer run.
Remember, when you sell on amazon, it isn’t about you but the customer and the products. Sign up to collect data as much as possible and make smart decisions influenced by online economics.