5 Amazon BSR Secrets to Get More Sales than Competitors

surpass competitor sales

At AMZ Insight our users write to us quite frequently about Amazon sales rank and how it can be controlled to bring sellers to the top.

1.   You Need AMZ Insight’s Amazon Sales Rank Tracking

To beat the competition, you need to keep an eye on your competition.

  • Amazon rank tracking tool: Once you signup, you can enable product tracking to get historical data about the product, its selling trends, its price history, review trends and the like.
  • It’s cheap: You can choose from three stellar packages; Researcher, Specialist and Warrior. They’re priced below any other tool!

2.   Sales Rank Isn’t Constant

Amazon changes its ranking after every hour, depending on a number of factors. In order to find new products that sell fast get the estimated sales with Amazon product sale estimator and find how much a product can sell having a certain BSR.

  • Even a single sale can boost ranking: According to data collected with AMZ Insight, we discovered that even if a single sale takes place, the ranking of a product can shoot up immediately.
  • It falls just as quickly: The same data collected showed us that after a sale is made, the rank graph continues to plunge with the absence of sales.

3.   BSR Algorithm Includes Predictive Analysis

Grounded on historical sales data of a product, Amazon predicts the future performance of your product.

  • Trends may favor new products: Amazon Predictive analysis algorithm may decide that the current amazon sales trends of a new product are better and therefore, it’ll sell better, ranking it higher.
  • May make it hard to get on top: A new product may jump up in ranks from 500,000 to 200,000 with two sales because it’s competing with products that haven’t seen sales in months. Cracking into the top 100,000 (and above) is much harder because the current trends of these products are way stronger.

4.   Sales Ranks Alone Don’t Reflect Product Popularity

As mentioned before, sales rank tracking shows that a single sale can boost a product’s ranking. Therefore, it doesn’t truly reflect how consistent the product is.

  • Always consider product reviews: If a product feels out of place at a certain rank, see how many reviews and ratings the product has and how old they are.
  • Stock quantity helps too: Along with the reviews, also see how many items the seller has in stock. If the number is large, that means his/her Amazon selling business is going well and the product sells consistently.

5.   A Product’s Sales Ranks will be Effected by Competition

Amazon’s BSRs rank products depending on how well they do against each other.

  • Relative ranking: It won’t matter if you’re selling a thousand items a day if your competitor averages two thousand items in a single day; your rank will remain unchanged.
  • Increased sales do not always equate increased ranking: Considering the above-mentioned point, an increase in sales will not raise your sales rank if your competitor’s sales have increased by a larger ratio.

If you want to learn more about our Amazon sales rank checker, Amazon BSRs and their secrets, you can download our FREE resource “Soar Up the Amazon Bestseller Ranks”.


Matt Mikaelson
Matt Mikaelson
Marketing Executive
Matt Mikaelson is a Marketing Executive at AMZ Insight who trusts in the power of research. He specializes in data services, tech trends, marketing analysis and industry insight. It is his belief that data always tells a story, so he enjoys collecting marketing numbers, studying their impact on businesses and how they can be manipulated to market leadership visions. Matt is an expert in, and an enthusiastic student of, digital marketing, consumer behavior, content marketing, ecommerce, online marketplaces and market research.