Since the competition has become intense on Amazon, world’s largest search engine for products, it has become even more important for the sellers to adopt advances sales strategies and tools to keep up with the competition. Amazon’s main objective is to make more and more money so the search engine’s algorithms play vital role to achieve this objective.
When someone performs a search on Amazon, the keyword relevancy is not the only factor to show the results but also two most important factors; sales volume and consistent sales are considered as well. And, if you want to improve these two important factors to appeal the Amazon then continue reading the tips I am going to share with you now.
First Thing First – Improve Your Keywords
In the seller central, backend of every product has five text boxes to enter details about your listing. This is the first step to let Amazon know about the details of your product. You can optimize your rank by optimizing keywords in all the boxes. Enter keywords only once and use synonyms, singular and plural variations. Target both short and long tail keywords. Find the high volume and highest converting keywords from the Amazon advertising campaign and add to keywords box. In order to fully optimize your listing, make sure that you have completed every field of the product’s backend.
Run Promotions to Improve Sales
Now that you have successfully included the keywords in the backend and have also optimized on-page listing, you are ready to move onto the next step.
Here, you will need the membership of AMZ Insight in order to track the performance of your keywords and promotions on your products. For the start, you may sign up a 10 Day Fee Trial so you can track products and keywords. After signing up go through the Help Center to learn everything you need to know about tracking and ranking.
To run promotions you may need to create discount coupons and distribute into the online communities to jump start your sales. While the keywords rank tracking is on you will see the improvements in the rank based on the number of sales each day. You can always check your sales from the seller central and also get the estimated sales of your competitors from the AMZ Insight’s dashboard for the comparison.
You might be thinking now how long you should run the promotion to keep up with the competitors, I would say that until you get enough organic sales to dominate the highest converting keywords. Because, if your sales get low Amazon will notice that and weaken your position on the targeted keywords, (remember: Amazon’s objective is to make more and more money for itself) and rank your competitors higher to support their sales so Amazon can also make more money.
Use Amazon Pay-Per-Click (PPC) ads Campaign
Amazon PPC campaigns are best way to jump start the much needed sales and you only have to pay if the user clicks on your ad. Amazon sponsored products show on the top of first page in search results thus sending highly potential customers to the listing page and boost sales.
You can start with an automatic targeting campaign or a manual targeting campaign. Although manual campaigns give you full control and laser like focus on your highest converting keywords but for the beginners it is highly recommended to start with an automatic campaign. This way, Amazon will decide and target the best keywords for your listings.
Later you can include the keywords with highest conversion ratio in the backend text blocks of your listing pages, discussed above to let Amazon better understand your listing. On the other hand if the Amazon have selected some random keywords for your campaign that would mean you had not added relevant keywords in the backend and Amazon does not understand well about your product. So, you can again go back and add the most relevant keywords in the text blocks.
Over the period of some weeks of running automatic campaign you may find some hidden gems in the form of keywords that you can use to run a manual campaign. In the manual campaign you will find more high converting keywords for your product. Now realize that you have completed a cycle and found some highest converting keywords from both manual and automatic campaigns. And again you can go back to the first step of adding keywords in the backend. Carefully, add these highest converting keywords in the title, search terms and description blocks to improve your rankings. This will optimize your product for the highest converting keywords and improve the organic ranks. Don’t forget to keep an eye on the rankings of these keywords with our Amazon keyword monitoring tool.
Let us know about your promotional strategies that have worked very well with you in the comments section below. You can also share your Amazon sales success story with us and it may help out other subscribers to learn the tips.