3 Ways to Boost Sales by Using Amazon Keyword Search Tool

increase sales

Amazon sellers are always in search of a magic wand that gives their products an upper hand over their stiff competition. With AMZ Insight, they get exactly what they were looking for.

Dubbed the most comprehensive Amazon market research tool ever, AMZ Insight Amazon keyword tool, will give sellers an unprecedented competitive edge, increasing sales up to 30%. Here is what you can expect from this keyword search tool:

Keyword Tracking and Monitoring

Amazon uses keywords to match customer’s search demands to products. If you target the right keywords, you are likely to have  more customers. The feature will also help you decide on a niche. AMZ Insight helps you in tracking and monitoring keywords in the  following ways:

  • Popularity: Calculated on the basis of several elements like total search, featured keywords and more, AMZ Insight tells you whether or not the keyword you have chosen is popular.
  • Price: The price section allows you to see the highest, minimum and average prices of the products listed under the keyword.
  • Marketplace trends: Since Amazon marketplace is present in many different countries, trends will allow you to see where your keyword’s and products are most popular.
  • Price Variation: Divided into 2 sections, price variation shows trends of the maximum and minimum prices over a specific period of time.
  • Top 5 Buy Box Winners: The top winners of the Buy Box against the chosen keyword are listed here and with tracking, their performance can be measured over time.

Product Search and Tracking

With this feature, users can get their hands on historical data and analytical facts for their own and competitor’s products:

  • Price: Again, the maximum, minimum and buy box price of the product will be listed in this section. A historical trend of the data is also displayed
  • Best Seller Rank: This can be discerned according to each category or the current position of the product.
  • Rating and Reviews: This is what the customers have to say about the product. Your product’s rating out of a possible 5 stars will be shown, along with the total number of reviews your product has garnered.
  • Organic Rank Tracking: This is historical data, again and this will show you how your product ranks against competitors over a period of time.

Tracking and Comparison

AMZ Insight,  also allows you to track different aspects of your product or another product that you want to keep an eye on. Also, it allows you to see how you are doing against your competitors.

  • Compare two keywords: Using the keyword search tool feature, see how two different keywords are doing in each marketplace, category and ranking.
  • Track products: To get to know their pricing, ranking, review and BSR trends over a specified period of time. The tool also enables you to compare how the selected products are doing against your own.
  • Sales tracker: AMZ Insight also acts as a sales rank tracker for amazon. It enables you to see how your targeted products have done over a specified period of time.

With the ability to access real-time data within seconds, AMZ Insight gives you the strength to pinpoint your competitors and really go for their customers, increasing your total sales, and ultimately, your profits.

Matt Mikaelson
Matt Mikaelson
Marketing Executive
Matt Mikaelson is a Marketing Executive at AMZ Insight who trusts in the power of research. He specializes in data services, tech trends, marketing analysis and industry insight. It is his belief that data always tells a story, so he enjoys collecting marketing numbers, studying their impact on businesses and how they can be manipulated to market leadership visions. Matt is an expert in, and an enthusiastic student of, digital marketing, consumer behavior, content marketing, ecommerce, online marketplaces and market research.