Amazon, being online retail giant, has become one of the important sales and distribution channel for many brands across the world. The reason behind is the order volume that come through the Amazon to the sellers. Since the successful launch of Amazon Prime program hundreds of thousands of consumers have signed up to experience the ease of online shopping and they leave helpful reviews of the products for other customers.

Although the Amazon offers numerous opportunities to vendors and brand owners, there are also few challenges for them. Especially when a brand owner wants to track the product data on Amazon to use it to formulate future strategies.

We’ll share some tips with you to help you understand how you can manage your brand image on Amazon with a product tracking tool.

 

Manual Product Tracking

Whether your company sells on Amazon through a Seller Central dashboard or Vendor Central dashboard, in both cases you have limited options to track the products data in your store. Not only this if you wish to spy on your competitors, you have to perform a very labor intensive manual research every day to collect the data of your competitor’s products.

With the manual tracking, brand owners and private label sellers not only spend a lot of efforts both in terms of money and time but also get less accurate data which causes following issues;

  • Limited product tracking analytics
  • Lack of changing Bestseller Rank data
  • Difficulty in forming trends with less pricing data of competitors
  • Lack of real-time tracking and alerting of negative reviews
  • Fewer data collection points

These challenges do not let private label seller or a brand owner collect sufficient data even if they invest time and money in manual tracking of products.

 

Automated Product Tracking

Amazon product research and tracking tools such as AMZ Insight automate all your tracking needs of products so you get large amount of latest data to understand the performance of a product. Once you add products to the tracking software it starts monitoring all the changes in the product’s data. Product overview page shows following historical data in easy to understand graphs and charts.

  • Current Price and historical data in graph
  • Bestseller rank detail and historical data in graph
  • Rating and Reviews historical data
  • Estimated sales and revenue of the product

With all the above tracking features you also get whole lot of other features and benefits when you track the products with a software. You get tons of useful data by simply adding products to the tool. This data helps you track the performance of the product so you can manage your brand image on Amazon in a better way against your competitors.

 

Why Do You Need Tracking?

To understand further the importance of tracking we’ll take a simple example of Amazon seller. Let’s say you are an ecommerce manager for an apparel brand on Amazon. You will love to hear positive feedback of happy customers who rated the product as 4 star or 5 star. But what about those anxious customers who left 3 star rating or less?

Now, you as a manger wants to satisfy those unhappy customers as quick as possible, while competitors ignore negative feedback and rating. AMZ Insight help you streamline all tracking jobs and also sends you alerts whenever there’s a negative review and rating detected on your products. You can quickly follow up with the customer to help them fix any issue with the product. After your quick response to the issue, customer may remove the negative feedback or convert it to the positive one out of courtesy. similarly Amazon price tracking tool helps you keep eye on competitor’s pricing and adjust your strategy to win the Buybox.

This is how you manage your brand image with a tracking tool which is arguably the most important asset for you. Let us know about your experience of using an automated product tracking tool for Amazon.

 

Matt Mikaelson
Marketing Executive at AMZ Insight
Matt Mikaelson is a Marketing Executive at AMZ Insight who trusts in the power of research. He specializes in data services, tech trends, marketing analysis and industry insight. It is his belief that data always tells a story, so he enjoys collecting marketing numbers, studying their impact on businesses and how they can be manipulated to market leadership visions. Matt is an expert in, and an enthusiastic student of, digital marketing, consumer behavior, content marketing, ecommerce, online marketplaces and market research.