Keyword analytics are amongst the most important tools for any seller on Amazon. With their aid, you can monitor your product’s views and sales. Additionally, you can also figure out a way to increase your product’s ranking and maintain a steady sales graph over longer periods of time. As on Google, there are ways to monitor your keywords on Amazon, as well.

What are Amazon Keywords and Why Are They Important?

Amazon keywords are the specific terms and queries potential buyers insert in the search bar to look for products they want to purchase. Since it is likely that several buyers will search for your product-relevant keywords in one day, they will, most likely, affect your sales trends. Therefore, to boost your Amazon sales rankit is necessary to closely study keyword trends consistent with your products. This can be done via a keyword generator.

What’s a Keyword Generator for?

A keyword generator is a tool which helps in getting you new keyword ideas on Amazon. This tool works in the following way:

  • Seed Keyword (Which you will provide) + combinations from A- Z and 1-9
  • With this tool you can get a long list of keywords people are searching for

What Else?

Once you have generated a list of keywords, it is now time to decide which keywords will be useful to you. To do this, you can employ the Google Planner or AMZ Insight Amazon keyword monitoring tool.

Use the Google Adwords Keyword Planner to evaluate the search volume for each keyword and the competition against it. Simply pick the keyword you want data on, enter it on AMZ Insight and begin tracking the keyword’s details, including its popularity, market trends and the like. All the stats displayed in front of you will help you understand your keywords better, develop a strong marketing strategy and ultimately, give you a better Amazon keyword ranking.

The Final Leap Towards Success

Once you have planned your basic SEO by choosing your keywords, it is now time to decide on the products you will want to sell and where to find them. it is necessary to get your hands on good quality products. This is because the best products on Amazon have highly positive reviews and ratings, selling more than competitors.

Finding the best products is a laborious task, though. We will talk about it more in our upcoming blogs.

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Matt Mikaelson
Marketing Executive at AMZInsight
Matt Mikaelson is a Marketing Executive at AMZInsight who trusts in the power of research. He specializes in data services, tech trends, marketing analysis and industry insight. It is his belief that data always tells a story, so he enjoys collecting marketing numbers, studying their impact on businesses and how they can be manipulated to market leadership visions. Matt is an expert in, and an enthusiastic student of, digital marketing, consumer behavior, content marketing, ecommerce, online marketplaces and market research.