Do you have competitors ranking higher than you on your Amazon BSRs? So grab your magnifying glasses because we’re about to tell you exactly what to do.

Nothing feels as great as having the “#1 Best Seller” tag on your page. On the other hand, nothing feels worse than seeing the same tag on your competitor’s page. In this article, we list down 6 easy, and completely ethical, ways to spy on your competitors and rank better on Amazon.

Use AMZ Insight to Track Competition

Amz Insight logo is your private detective when it comes to Amazon. With its multiple tracking features, you can easily follow your competitor’s activity on the marketplace. By figuring out their target keywords, the performance of their products, and the average sales they might be generating.

Inspired from Sherlock Holmes, this amazon market spy tool allows you to track competitor’s sales, their products’ price fluctuations over time, the number of reviews they are getting and the like.

Amazon BSR Keywords Spying

Amazon BSR for keywords Spying
By switching on the tracking feature on the keywords, discover the which keywords your competitors are using and you’ll be able to guess how they drive so much traffic to their page and which ones are best-selling keywords.

Most people use their main keywords in their product titles. What we do is, take a word that particularly stands out, head over to AMZ Insight and put in the keyword to check which products come up.

Otherwise, you can visit your competitor’s website and open its source code to view keywords they use.

Spy on Facebook Strategy with Open Graph

facebook graph for businesses

With the help of Facebook’s own Graph API, you can view the data of any Facebook page. Find out the user ID of your competitor’s fan page and typing it up after, one can easily view data details of that page.

If this does not work, we suggest putting in their ID number to do the trick. The 15-digit number is in the fan page URL when you visit it without Open Graph. All information that the competitor has left public is easily viewable.

Spying on Comments and Reviews

amazon product reviews spying

One great strategy to win a higher ranking than competitors is to follow what customers are saying about them. Your research should not be limited to Amazon reviews only.

Go through their Facebook comments and Twitter @mentions. Discover the goods and bads and take advantage of the opportunity by playing the negatives up on your page. For example, if a common complaint about a competing shoe seller is discomfort, your tagline should be something like “we put your comfort before everything else.”

Spying on Competitor Adverts

competitor advert spying

With the help of a number of apps available online, you can get easy access to all of your competitor’s advertisements. If you want to do it yourself, then go to their Facebook page where their adverts will most likely be displayed.

Find out if their strategy is working by running a search on AMZ Insight to see if higher sales coincide with promotional strategies.

Spying on Indexed Pages

analyzing keyword rankings in eglim

The more indexed pages a seller has on, the higher their SERPs. If you know how many indexed pages your competitor has, you will know how much more you need to target which will bring you to their level in the competition.

You can find out the number of indexed pages by going to Google and putting in “site:(competitor’s URL from Amazon)”.

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Matt Mikaelson
Marketing Executive at AMZInsight
Matt Mikaelson is a Marketing Executive at AMZInsight who trusts in the power of research. He specializes in data services, tech trends, marketing analysis and industry insight. It is his belief that data always tells a story, so he enjoys collecting marketing numbers, studying their impact on businesses and how they can be manipulated to market leadership visions. Matt is an expert in, and an enthusiastic student of, digital marketing, consumer behavior, content marketing, ecommerce, online marketplaces and market research.