If you stay in touch with e-commerce news, you’ll know that Amazon is now frequently cracking down on fake reviews.

If you just buy reviews for your product – you’re taking a very real risk of not just being banned from Amazon for life, but also getting into some very real legal drama.

Since you can’t completely forget about your product reviews, it’s better to just find ways to get reviews legally. Here’s how.

Organize a Giveaway

You can use our Amazon product research to check out regions where your product is selling well and then, you can figure out how to organize the giveaway.

  1. Offer a Prize: You can organize a competition on Facebook, asking new and old customers to write a review for your product. The review with the most up-votes gets the prize.
  2. Offer Samples: This could be expensive but it will create a lot of goodwill for your product. Research customers who write a lot of reviews and offer them free items in exchange for a review.

Contact Professional Amazon Reviewers

Professional reviewers are known to be the best ones who provide honest feedback and really valuable.

  1. Blogs: These reviewers usually run a famous review blog and give detailed reviews, breaking down all aspects for customers – something potential buyers will really appreciate.
  2. Link to Amazon: They can then paste the link as a comment on the product page. Alternatively, they can also leave instructions to the blog for customers looking for a detailed review.

Request a Review

Amazon has a ranking system for their reviewers, too and customers trust the top reviewers on the site.

  1. Find Top Reviewers: Amazon has a hall of fame for its top reviewers from where you can narrow down people specific to your niche and contact them for a review.
  2. Send Samples: If they agree to write a review, they’ll usually ask you to send them a free sample of your product.
  3. Wait: They may take their sweet time writing a review but the delay is worth all the sales that’ll come in after their review.

Customer Engagement

If you’re constantly engaging with customers and guiding them through the purchasing process, they’re likelier to leave a review.

  1. Keep it Friendly and Casual: If you want to build a relationship with your customers, be friendly with them and keep the chat informal. Make them laugh if you can – that’s always memorable.
  2. Don’t Echo Mails: Don’t just write a Xerox copy of any email Amazon’s already sent to them. Be unique with your ideas and in your appeal for reviews.

Asking for a Review for More Amazon Sales

Customers know reviews help sellers increase their sales but they also know that they don’t get anything out of it. There are, however, ways to ask for a review without making customers mad.

  1. Customer Demographics: Millennials are more likely to share their experience online. Don’t waste time repeatedly asking older customers for reviews.
  2. Rewards: Surprise customers with rewards once they review your product. They’ll buy more from you and will always leave a review. Mix up the surprises often so it doesn’t get predictable.

While you’re promoting your product by encouraging people in different way to leave reviews, don’t forget Amazon review tracking to stay updated with the negative reviews.

Risha Jason
Risha J. is an experienced data analyst who specializes in tech trends, business analysis and industry insight. As she believes that data always tells a story, she likes studying numbers, figuring out what they say about the relevant business and how the information can help business leaders take their visions forward. Risha takes a special interest in digital marketing, ecommerce, consumer behavior, online marketplaces and content marketing.